Terms and Conditions

Heineken Silverstone Pop-Up prize promotion

Short Terms

For entry and full terms visit www.hknf1activations.com/t&cs. Promoter: Heineken UK Limited, EH2 2BD. No purchase necessary. UK residents aged 18+. Opens 00:01 on 3 July 2026. Closes 22:00 on 5 July 2026.

To enter scan the QR code on the A board sign at the Heineken Pop-Up and enter details. Entry is limited to one entry per person, per day. Random prize selection, chances of winning increase throughout promotion term.

Prizes: either 1 of 600 Heineken bucket hats (max 200 to be won per day) or 1 of 3 pairs of tickets to 1 day of the Silverstone British Grand Prix 2027 (Friday, Saturday or Sunday, at Promoter's discretion to be confirmed with winner, max 1 pair to be won per day. Entrants should ensure availability for all three days before entering).

Winning entrants will be presented with a unique code and instructions to enable them to claim the prize. Winners should retain their unique code until the prize is claimed. All prizes to be claimed before promotion closes.

Long Terms

These Terms and Conditions prevail in the event of any conflict or inconsistency with any other communications, including advertising or promotional materials. Entry instructions are deemed to form part of the terms and conditions and by entering this promotion all participants will be deemed to have accepted and be bound by the terms and conditions. Please retain a copy for your information.

The personal data provided by entrants will only be used by the Promoter for the purpose of conducting the promotion and at all times in accordance with the Data Protection Act 2018 and the Promoter's Privacy Policy, available at www.heineken.co.uk/legal-hub/heineken-brands-privacy-policy. From time to time, the Promoter may share entrants' personal data with their agents/representatives to assist with administering the promotion and contacting entrants, as necessary, and/or fulfilling the prize(s).

Promoter: Heineken UK Limited, 6 St Andrew Square, Edinburgh EH2 2BD.

Eligibility and Entry

  1. Only open to residents in the UK aged 18 or over, excluding employees of any company in the Heineken group and any person whom, in the Promoter's reasonable opinion, should be excluded due to their involvement or connection with this promotion.
  2. To enter scan the QR code on the promotional A board at the Heineken Pop-Up at Silverstone, enter your full name, email address, and phone number, confirm you are over 18 and resident in the UK, let us know whether you want to receive marketing communications and tick the box to confirm you've read and accepted these terms and conditions, and hit 'enter now'. Entry is limited to one entry per person, per day. Standard network rates apply. It is the responsibility of the entrant to ensure it submits correct contact information on entry.
  3. No purchase necessary to enter.
  4. Promotion opens at 00:01 on 3 July 2026 and closes at 22:00 on 5 July 2026 ("Promotion Term").

Prizes

There are two categories of prizes:

Formula 1 Tickets

  1. Prize consists of a pair of tickets to one day of the British Grand Prix 2027 at Silverstone.
  2. The Promoter will select the day (Friday, Saturday or Sunday) and confirm the relevant day with the winner when the winner is notified of their win. The Promoter does not guarantee tickets for a specific day and the winner should ensure that they are available to attend all three days before entering the Promotion.
  3. Ticket terms and conditions apply - see www.silverstone.co.uk/terms-and-conditions for details. Tickets are not for resale and the event organiser reserves the right to invalidate any tickets sold contrary to the ticket terms.
  4. There are three (3) prizes to be won. One (1) pair of tickets per winner.
  5. Winner's guest must be aged 18 or over at the time of attending the event.
  6. A maximum of one (1) pair of tickets will be available to be won per day during the Promotion Term.
  7. All travel, accommodation, subsistence and other expenses required in order to attend the event are the responsibility of the winner and their guest. Winner and guest should ensure that they have appropriate insurance and other relevant documentation in place to allow them to attend the event.

Bucket Hats

  1. Prize consists of a Heineken branded bucket hat.
  2. There are 600 bucket hats to be won in total. One (1) bucket hat per winner.
  3. A maximum of 200 bucket hats are available to be won on each day during the Promotion Term. Any bucket hats not claimed on a particular day will be carried forward and added to the allocation available on the following day(s) of the Promotion Term.

Winner Selection and Claims

  1. Prize winners will be selected throughout the Promotion Term. Prize winners are chosen at random based on pre determined odds via a secure computer based programme. The odds of winning increase throughout the Promotion Term as more entries are received. All prizes are as stipulated and will be available to be won in accordance with the limits set out in condition 5 above.
  2. Winner(s) will be notified immediately when pressing 'enter now' if they have won or lost by being redirected to a 'win' or 'lose' page. The win page will display the category of prize that has been won, a unique winning code and instructions on how to claim their prize. Winners should then go to the bar within the Heineken Pop-Up to claim their prize. Bar staff in the Heineken pop-up will verify the unique code. Winners of the Formula 1 Tickets will be contacted after the Promotion Term has ended to arrange their prize. Winners of the Bucket Hat prize will be issued the prize by the Heineken Pop-Up bar staff following code verification.
  3. Prizes must be validated, and redeemed in respect of the Bucket Hats, at the time of winning, and at the latest, before the end of the Promotion Term. The winner should not navigate away from their win page or they will lose their unique code to claim the prize. The Promoter is not liable for the winner not being able to claim their prize due to navigating away from the page, losing the unique code, or failing to attend the bar to validate their win before the end of the Promotion Term. Unclaimed prizes at the end of the Promotion Term shall be forfeited, and no compensation, replacement prize or cash equivalent will be provided.

The Promoter reserves the right to verify all entries and the winners using methods such as AI and manual verification processes and to refuse to award a prize or withdraw a prize entitlement and/or refuse further participation and disqualify the participant where there are reasonable grounds to believe there has been a breach of these terms and conditions or any instructions forming part of entry requirements or otherwise where a participant has gained unfair advantage in participating in the promotion or won using fraudulent means. The Promoter will be the final arbiter in any decisions and these will be binding and no correspondence will be entered into.

Winner Details

  1. Winner details will be posted at www.hknf1activations.com/t&cs between 13 July 2026 and 13 August 2026.

By entering the promotion, each entrant acknowledges that in the event of a win their surname and county of residence may be disclosed to persons enquiring, where permitted by law. Any entrant may object to their information being made available in this way or may request that the amount of information made available be reduced, by contacting the Promoter using the contact details at the end of these terms and conditions.

In these circumstances, the entrant acknowledges that the Promoter may nevertheless disclose the relevant information, and the entrant's entry, to the Advertising Standards Authority and/or any other competent authority if required to do so. By way of example, this may happen where the Promoter is required to demonstrate it has awarded any advertised prizes.

General Terms

  1. Entries must be made personally. Entries made through agents/third parties, bulk entries or automated entries are invalid. No entries submitted via any other means will be accepted. The promoter cannot guarantee uninterrupted or secure access to the web entry route. Any mechanical reproduction or automated entries is prohibited, and any use of such automated devices will cause disqualification.
  2. There is no cash or other alternative to these prizes in whole or in part. Prizes are not transferable. The Promoter reserves the right to reclaim the prize if it is transferred.
  3. The decision of the Promoter in all matters is final and binding and no correspondence will be entered into.
  4. The Promoter is not responsible for any third party acts or omissions.
  5. The Promoter cannot guarantee that the event will be free from disruptions, failings or cancellations. The Promoter is not liable for such disruptions, failings or cancellations unless they are caused by our negligence. Any requests for refunds or compensation arising from them should be sent to the operator of the event. The Promoter can provide you with their details on request.
  6. The Promoter reserves the right to cancel or amend this promotion due to events or circumstances arising beyond its control.
  7. All conditions, warranties and representations expressed or implied by law or otherwise in connection with the prize are excluded to the fullest extent permitted by law and the promoter shall be under no liability whatsoever or however in connection with any loss, damage or injury suffered as a direct result of the provision of the prize. Promoter makes no attempt to exclude or limit its liability for death or personal injury arising as a result of its negligence.
  8. All taxes, including without limitation national and local taxes, in connection with any prize and the reporting consequence thereof, are the sole responsibility of the prize winner.
  9. These rules and any dispute or difference arising out of or in connection with them shall be governed by and construed in accordance with English law. The Promoter and each entrant irrevocably agrees to submit to the exclusive jurisdiction of the Courts of England and Wales over any claim or matter arising under or in connection with these rules or the legal relationships established by this agreement.